Do You Need to Warm Up Your Domain?
Do You Need to Warm Up Your Domain? When sending email campaigns or switching to a new domain or IP, domain warming becomes critical. It’s not just a fancy buzzword—it’s a vital step to ensure your emails land in inboxes and not in spam folders. Let’s explore why domain and IP warming are essential, how […]
Understanding SMTP Bounce Codes
Understanding SMTP Bounce Codes and Messages for Effective Email Delivery When an email fails to reach its recipient, it’s often due to what’s known as an “email bounce.” Bounce codes provided by Simple Mail Transfer Protocol (SMTP) offer insight into the reason for each delivery failure. With this guide, you can better understand bounce codes […]
It just got easier showing your brand logo in the inbox
It just got easier showing your brand logo in the inbox. Just out from the BIMI Group: “The AuthIndicators Working Group (BIMI Group) has introduced a new capability to enhance Brand Indicators for Message Identification (BIMI), which Google is now officially supporting in Gmail. This update extends beyond Verified Mark Certificate (VMC), which requires a […]
Why send emails with a dedicated IP?
Why Send Emails with a Dedicated IP? Using a dedicated IP address for sending emails offers several advantages, especially for high-volume campaigns or when email deliverability is crucial. Here’s why: Better Control Over Reputation IP ReputationThe reputation of an IP address greatly affects how email providers treat your emails. With a dedicated IP, you control […]
How to Troubleshoot the SMTP Server
How to Troubleshoot the SMTP Server SMTP (Simple Mail Transfer Protocol) is essential for sending emails. However, issues with the SMTP server can disrupt email communication. Troubleshooting SMTP problems is crucial for ensuring smooth email delivery. This guide explains how to troubleshoot common SMTP issues effectively. Common SMTP Server Issues Before troubleshooting, it’s essential to […]
How to Reduce Email Bounce Rates
How to reduce email bounce rates Tips and strategies for success In the world of digital marketing, email campaigns are a cornerstone of effective communication. However, achieving the desired impact from your email campaigns requires more than just crafting engaging content. One critical metric to keep an eye on is your email bounce rate. A […]
How to warm up your SMTP server
Gmail and Yahoo demanding new email certification rules 1Q 2024
Gmail has introduced new measures to reduce unwanted emails for users, effective from February 1, 2024. Currently, you might encounter the “bounce apocalypse” as dormant or inactive Gmail accounts are being removed from their servers. Bounce messages, including phrases like “inactive mailbox” and “disabled mailbox,” will be bounced back to your email marketing system. This presents […]
