It just got easier showing your brand logo in the inbox.
Just out from the BIMI Group:
“The AuthIndicators Working Group (BIMI Group) has introduced a new capability to enhance Brand Indicators for Message Identification (BIMI), which Google is now officially supporting in Gmail. This update extends beyond Verified Mark Certificate (VMC), which requires a trademark or registered government mark. Now, brands have more flexibility in the logos which they may use for BIMI alongside their authenticated emails through the new Common Mark Certificate (CMC). With Google’s support of this significant extension, brands have more flexibility in protecting their email communications while increasing logo visibility and strengthening recipient trust.”
Read more:
https://bimigroup.org/announcing-common-mark-certificates/
Hey, what is BIMI?
BIMI (Brand Indicators for Message Identification) is an email security standard that allows organizations to display their brand’s logo alongside their authenticated emails in recipient inboxes. It serves both as a marketing tool and a security measure.
Here’s how BIMI works:
- Brand Authentication: To implement BIMI, an organization must first authenticate its emails using DMARC (Domain-based Message Authentication, Reporting, and Conformance). DMARC helps prevent email spoofing and phishing attacks by ensuring that only authorized senders can use the organization’s domain.
- Verified Brand Logo: Once emails are authenticated, BIMI allows the organization to display its brand logo next to the emails in supported email clients (like Gmail, Yahoo, etc.). This logo helps recipients quickly recognize that the email is from a legitimate source.
- Trust and Recognition: By displaying a trusted logo, BIMI helps build trust with recipients and can increase engagement, since users are more likely to open emails from recognizable sources.
- VMC (Verified Mark Certificate): Some email providers require a Verified Mark Certificate (VMC) to ensure that the organization owns the trademarked logo being used with BIMI.
Benefits of BIMI:
- Increased Brand Visibility: The logo serves as a visual cue to enhance brand presence.
- Improved Trust: Recipients are more likely to trust and open emails when they see a recognizable, authenticated logo.
- Enhanced Security: Combined with DMARC, it helps protect against email fraud and phishing.
